SAIC Motor's self-owned brand founded in October 2006 on the Rover 75 technical platform, with a name meaning “innovation, honor and prestige”.
Covering sedans, SUVs and NEVs, it advocates “tech-driven Chinese trend,” combining intelligent technologies with oriental aesthetics for mainstream family mobility. Key models include the Roewe RX5 series, D7 EV/DMH and iMAX8, with布局 in both PHEV and BEV segments.